In this modern era, designing an online shopping site is a piece of cake. However, the main challenge lies in deciding on the products to sell on the site. If you take a close look at some of the online stores, you will notice that some handful of online shopping websites make six or even 7 figures, while others end up with a big zero. Ever thought why this even happens? Well, one important factor that may give such results is the choice of products that you sell online. If you sell some of the winning products on your online shopping site, you can also make it big like some of the big names in the world of virtual shopping.
Tips to Find Some of the Winning Products Every Time
You will find most of the online shopping sites have their own best seller lists. Although this is good for all those buyers who wish to see just the best products of any online shopping site, it is important for you to know that these lists are basically goldmines for online retailers. There are several ways for you to find the best-selling products online. Some of these have been discussed below for your benefit.
- Amazon Best Sellers: One of the highly popular online shopping sites, Amazon, has its own Best Sellers list where you will find products from various categories listed. This listed is updated every hour. Apart from some branded products, you can also find some unbranded products in this list. If you have your own online store, you can also include some of the products from this list by Amazon onto your best sellers list based on their performance on Amazon. You may think that how is it possible for you to even compete with an online retail giant such as Amazon. Well, it is true that if a person sees your product from an advertisement, it is very likely that he will buy the product from your store.
- eBay Watch Count: Just like Amazon, eBay also has its own list of best sellers that they have named as Watch Count. This list shows you all those products that are popular on eBay. You can easily sell these products on your own retail shopping site. You may either find some of the winning products on their hyper targeted keywords or you can simply broaden your own keywords in order to find some of the best sellers in your niche. Some of the best items or products to dropship are those that are listed with the most watchers. The more specific your keyword, the lesser will be the number of watchers.
- Wish’s Winning Products: The name of another popular online retailer who publicizes their best-selling products is Wish. If you take some time out from your busy schedule and check out the product page of Wish, you will find quite a few products with impressive sales numbers. However, Wish is more sophisticated. Thus, it will not be possible for you to copy and paste the title of their products on any dropshipping platform such as Oberlo. Most of the winning products listed on Wish are basically catered to attract the impulsive buyers. Thus, they do quite well on various social media platforms such as Instagram and Facebook. It will be a good idea to keep an eye out for impulse buy products while scanning through the best seller list. These impulse buy products will normally be characterized by their bright colors, will elicit an emotional reaction, and have a different style and design from other similar products.
- Keep an Eye On High-Performing Ads: You will often find yourself scrolling through newsfeeds, articles, and pages of different products. But have you ever given it a thought as to what would be the result if you stopped scrolling past these posts? It is good for you to know that simply finding a winning product does not mean that you can sell it any way you want. You may well have a winning product in your store and still do not have the slightest of ideas as to how to sell it. There are several factors to ensure that your winning product has the best possible chance of success. Firstly, your advertisement needs to attract and target the right group of audience. Secondly, it is important for your website to convert. Thirdly, you will have to convince your buyers to buy the product right now without wasting time researching about it. Lastly, the product should not be widely available.
- Use Google Trends: Google has a wide array of free tools for its users, one of which is Google Trends. This tool can easily be used to find out whether a specific product is gaining or losing its popularity. Once you have the app on your computer screen, simply type in the type of the product in your mind. You will immediately find a data which will give you the proper picture of the sales trend of the product type. You can definitely change the settings of the search criteria such as market and time duration. This will give you a proper picture of the sales trend of the product in your mind.
- Unicorn Smasher: This tool can help you find some of the best-selling products on Amazon free of cost. You can use Unicorn Smasher as a Chrome extension and use it to find the best-seller ranks, prices, ratings, estimated sales, and reviews at a single glance. As long as you are on the .com domain, this data will show every single product on Amazon. If you are a dropshipper, it will help you to view the results based on a number of sellers. If there are more than one seller for a specific product, it is possible for you to find the same product on other websites such as AliExpress. More than one seller will show that the product in question is most likely not branded and any person can easily sell it.